Getting to Peak Performance in sales, starts with the leadership of an organization creating a space for teams to collaborate with a single objective in mind. This objective if fundamental; To deliver on your brand promise in a profitable manner.
The new multi-disciplinary sales team consists of all teams that are customer facing. Your business might have less or more groups. But in the B2B space, this is the general set of customer facing teams that need to work together to create a phenomenal customer experience.
- Product Development, Innovation or R&D
- Business Development
- Solution Design
- Customer Success
The focus areas of the above mentioned groups are directly linked to each other and what one group does will impact the quality of another’s activity; collectively impacting the customer experience.