Tip # 24 – Be proactive in your Customer’s World

March 11th, 2011 @ admin

Making a sale is about always about solving problems. There, I said it.

Very often, we get wrapped up in the value, the functionality, the features and or the benefits of what we have to offer the world. Not much of that might have any significant value, unless it can solve a problem for your prospect or customer.

As a sale’s or business professional that is committed to increasing revenue and profits for your organization – consider the stand where you are always being proactive in your customer’s world … helping them solve significant business problems that might have. In a sense being a protective force they can rely on.

The more significant their problem, the higher is the value of your solution … to them. The simpler or less benign their problem, the less valuable is your solution to them.

Very little to none of the assessment of value for your offer; is in your hands. There, I said that too!

So, the more you get to be proactive and help your customer take care of their business problems, the better positioned will you be to transact with them. Leverage your expertise as an expert in your domain of specialization; help them do more; help them grow.

Help them be better at their jobs. Help them get the most out of their investment in time, effort and money with you. Help them prevent future problems and breakdowns. Help them win.

This assistance will be perceived and interpreted as valuable and your prospects will convert to customers at a higher rate. Why would they not?

Happy Thanksgiving and I wish you and all in your circle of love only the very best.

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Category : 25 Tips to Selling in a Recession &Blog &Business Strategy