What Business Are You Really In?

Want to launch your new startup? Want to get funded? Want to close more deals? Want to convert your customers to clients? This same rule applies. You better know what business you really are in.

The Ultimate Business Growth Hack

I have worked with hundreds of companies and their leaders as a Sales Strategy Consultant since 2003. Especially now; as a Mentor with the Founder Institute and Plug and Play; I talk with Entrepreneurs all the time and very very rarely do they know. For example on the 22nd of September, I spoke to 14 different Founders and Co-Founders of 10 Companies in Guadalajara, Mexico Plug and Play Mexico (www.pnp.mx) Then a couple days ago, on the 3rd of October, I attended the Graduation Event at the Founder Institute Cohort in Greenville, SC and heard 7 Founders present their business ideas. Very few of them could really answer this question; they way I am going to explain it here for you.

Let me tell you why this question is so important to get. The answer lies in Practical Psychology and our innate need and tendency to see the world through the lens of our own reality and our own sense of self preservation. This is primal. This is as simple as putting the oxygen mask on yourself first and then help the person or child beside you when you loose cabin pressure on a plane. Yes. Its that fundamental.

I get that you really know what you do and what you are selling. I get your passion. I get your mastery of your domain and the expertise around your subject matter. You need that, it is important; just to sit at the table of commerce. Just to exist in the marketplace as a viable business provider. If you are not all that; please leave and go do something else. But let me tell you; that alone is NOT IMPORTANT enough for someone to trust you enough to transact with you. But your customers are busy being themselves and stay focused on taking care of their needs. They may or may not have the time, interest or understanding of your genius. We don’t know and if you marketing and pitching and demonstrations right; you could take them off their game long enough to pay attention to you, so they can begin to understand what you do, to see if it makes sense or is even relevant to their business. Let alone have a need for it. Or have a budget for it now. Which is needed to complete a transaction with you.

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